CONCEPTUAL BASES OF SOCIAL EFFICIENCY OF THE DIGITAL ECONOMY

In the conditions of the digital economy system dysfunctions are deeply illustrated in the social sphere. Firstly, it is labor market, culture and education. In spite of the fact that there is no uniform correct answer to the question about a ratio of economic efficiency and social justice, digital transformations necessitate search for new concepts. So, scale reflections of digital transformations on the social sphere cause search for new approaches and criteria to the concept of social efficiency of the digital economy. Forming conceptual bases of social efficiency of the digital economy, as a methodological basis, the authors used the theory of X-efficiency, the theoretical provision about conditions of synergetic efficiency of the digital economy, traditional and institutional approaches to determination of social efficiency and also authors' determination of social risks of the digital economy. The interrelation of social risks and social efficiency is revealed. It is caused by the fact that in the conditions of the digital economy social risks are connected with emergence of the destructive phenomena in society under the influence of digital transformations. The study considers possible institutional dysfunctions and social pathologies, threats and risks as adverse events at digital transformations. Such events are connected with features of distribution of different communication forms, with features of economic activity and transformation of labor relations, with gender and age features of society which has undergone digital transformations. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK