The real art of strategic planning

被引:2
|
作者
Lake, N [1 ]
机构
[1] Lake Grp, Oyster Bay, NSW 2225, Australia
来源
关键词
strategy; strategic planning; performance improvement;
D O I
10.1080/14783360410001680215
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
All strategy starts with strategic thinking. This is not the same as the kind of thinking that you do every day. Strategic thinking is different because you have to step back from your organization and see the possibilities (rather than the problems), the important characteristics (rather than the urgent tasks) and the opportunities (rather than the obstacles). Your thinking is determined by the kinds of questions that you ask, and to be able to think strategically, you need to challenge yourself with different types of puzzles. In this article I have outlined four big strategic and four key tactical questions that will put you in the right frame of mind of make sure that you can master the real art of strategic planning.
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页码:735 / 742
页数:8
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