A multi-level marketing framework for advertising in social network services

被引:0
|
作者
Hsieh, Wen-Tai [1 ]
Stu, Jay [2 ]
Liang, Chun-Ming [2 ]
Yang, Wenchi [2 ]
Chou, Seng-Cho Timothy [1 ]
机构
[1] Natl Taiwan Univ, Dept IM, Taipei 10764, Taiwan
[2] Inst Informat Ind, Taipei, Taiwan
关键词
Advertising framework; Multi level marketing; social network;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
In recent years, the growth of social network applications has held up very well. Many socializing tools like instant messaging software and blog platform can form a social network via constantly use. This paper proposes an advertising framework on social network. The main idea of this framework is to advertise on the nickname or status space on the social applications. This framework can also reach both the pay-per-click and pay-per-impression business model. Further more, this framework wants to make the users' friends have the will to advertise on their own nickname/status spaces in the social network.
引用
收藏
页码:505 / +
页数:3
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