A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists

被引：328
|
作者：
Lee, Tsung Hung [1 ]
机构：
[1] Natl Yunlin Univ Sci & Technol, Grad Sch Leisure & Exercise Studies, Touliu 640, Yunlin, Taiwan
来源：
LEISURE SCIENCES | 2009年 / 31卷 / 03期
关键词：
attitude; destination image; future behavior; motivation; structural model; ENVIRONMENTAL ATTITUDES; PLANNED BEHAVIOR; SATISFACTION; LEISURE; RECREATION; VISITORS; LOYALTY; RIVER; ANTECEDENTS; PERCEPTIONS;
D O I：
10.1080/01490400902837787
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines a behavioral model of wetlands tourism using variables of destination image, attitude, motivation, satisfaction and future behavior for tourists at Cigu, Sihcao and Haomeiliao in southwestern Taiwan. Empirical results indicate that destination image directly affects satisfaction and indirectly affects future behavior. Tourist attitude directly affects satisfaction and indirectly affects future behavior, while tourist motivation directly affects satisfaction and indirectly affects future behavior. Tourist satisfaction had a significant influence on future behavior, and satisfaction proved a significant mediating variable within this behavioral model.
引用
收藏
页码：215 / 236
页数：22
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