MANAGING ORGANIZATIONAL CHANGE AND INNOVATION ON ROMANIAN SMES

The process of change occurs throughout the universe, including our private life or in the life of organizations. Knowledge of the change process in order to rule it possible, is a characteristic of an effective management that can generate organization competitiveness. Change of organizational and managerial paradigms involves crossing: 1. from the "rigid hierarchy" to "flexibility"; 2. use of new organizational models in flexible networks, clusters, technologies, in which an important role are played by SMEs (based on high-tech), virtual companies; 3. from the "success on a national market" to "success on a global market"; 4. from the "long technological cycles" to "continue innovation"; 5. from the comparative advantage to competitive advantage.