Consumers' motives for visiting a food retailer's Facebook page

被引：27

作者：

Ladhari, Riadh ^{[1
,2
]}

Rioux, Magalie Christelle ^{[1
,2
]}

Souiden, Nizar ^{[1
,2
]}

Chiadmi, Nour-Eddine ^{[2
,3
]}

机构：

[1] Laval Univ, Fac Business Adm, Quebec City, PQ, Canada

[2] Laval Univ, Res Ctr Retailing & Digital Mkt, Quebec City, PQ, Canada

[3] La Rochelle Business Sch, La Rochelle, France

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2019年 / 50卷

关键词：

Supermarket chain; Facebook page; Motives; Attitudes; Corporate Image; SOCIAL MEDIA; MOTIVATIONS; LOYALTY; LIKING;

D O I：

10.1016/j.jretconser.2018.07.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to identify consumers' motives for visiting the Facebook page of a food retail chain. Data were collected using an online survey of 1208 members of the FB page of a Canadian food retail chain. The results show that respondents' main motives are to obtain information on discounted items, consult recommended recipes, enter contests, and learn about new products available in-store. Analyses identify informative, dynamism, and enjoyment values as the most important motives that influence attitudes toward the food retail chain's FB page. A further qualitative analysis of the FB pages of four supermarket chains supports these results.

引用

页码：379 / 385

页数：7

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