Developing Creative Business Models - The OctoProz Tool

被引：0

作者：

Voigt, Matthias ^{[1
]}

Ortbach, Kevin ^{[1
]}

Plattfaut, Ralf ^{[1
]}

Niehaves, Bjoern ^{[2
]}

机构：

[1] Univ Munster, European Res Ctr Informat Syst, Munster, Germany

[2] Hertie Sch Governance, Berlin, Germany

来源：

DESIGN SCIENCE AT THE INTERSECTION OF PHYSICAL AND VIRTUAL DESIGN | 2013年 / 7939卷

关键词：

business modeling; prototype; OctoProz;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Business models are of great importance for business innovation. They can be understood as conceptual models that describe how organizations create and deliver value. Their creation is increasingly supported by information technology artifacts, as information technology facilitates information sharing, allows for continuous modification, and supports complex calculations. In this paper, we introduce a new prototype to create process-oriented business models: the OctoProz tool. We build up on creativity support system literature, present the design of the artifact, and discuss its significance for both research and practice. We close with an outlook on the evaluation of OctoProz.

引用

页码：456 / 462

页数：7

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