RESEARCH ON THE GOVERNANCE OF GOVERNMENT NETWORK PUBLIC OPINION IN THE AGE OF BIG DATA

With the popularization of mobile terminals, information is becoming more and more unimpeded, along with the advent of the era of big data. It brings both opportunities and challenges to the governance of government network public opinion. Using the literature research methodology and the case analysis, combing the research results of domestic and foreign scholars, this paper analyzes the current situation of the network public opinion governance, concludes that having initially built a big data platform for network public opinion and realized the transformation from managing to governing network public opinion, the government strengthens the awareness of the rule of law of network public opinion gradually. Also, it is believed that the government has not fully grasped the opportunity brought about by the big data, with idea, technology as well as ethical dilemma remaining. Finally, from the three aspects it provides development strategies for the government to create a healthy and green network public opinion ecology.