Dual acceptance of Web diffusion: A case of clients and servers

This study introduces the concept of dual acceptance to the diffusion of innovation theory and calls for new modifications to the diffusion of interactive media in the particular case of the Web technology, a client/server architecture. The diffusion of Web clients and Web servers creates a dual acceptance phenomenon and crossed-reciprocal interdependence relationships, which stimulate and push the diffusion of Web technology in a faster pace. Mathematically, this study tests the saturation and growth models to the diffusion of these two entities. The preliminary findings imply a strong interdependent relationship during their diffusion process, and verify the hypothesis of dual acceptance.