A Prandtl transformation method is applied to study the transient free convection of non-Newtonian fluids along a wavy vertical plate in the presence of a magnetic field. A simple transformation is proposed to transform the governing equations into the boundary-layer equations and solved numerically by the cubic spline approximation. A simple coordinate transformation is employed to transform the complex wavy surface to a vertical flat plate for a constant wall temperature by the numerical method. The effects of the magnetic field parameter, the wavy geometry and the non-Newtonian nature of the fluids on the flow characteristics and heat transfer are discussed in detail. (C) 1996 by Elsevier Science Inc.