The Research On The Influence Of Shopping On Purchase Intention

被引：0

作者：

Gao Wei ^{[1
]}

Pang Lijun ^{[1
]}

Zhang Weiling ^{[1
]}

Lei Caishan ^{[1
]}

机构：

[1] Beijing Inst Technol, Zhuhai Mkt, Beijing, Peoples R China

来源：

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年

关键词：

Shopping; Perceived risk; Perceived value; Mediating effect; Purchase intention; INTERPERSONAL SOURCES; SOCIAL FACILITATION; INFORMATION SEEKING; CONSUMER; BEHAVIOR; PRODUCT; PRICE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studies the mediating effects of perceived risk and perceived value of consumer between peer assessment information and consumer purchase intention, based on a questionnaire survey of 212 college students. The results of the study show that: (1) the correlation between perceived risk and purchase intention is negative while the correlation between perceived value and purchase intention is positive. (2) The correlation between peer assessment information and perceived value is positive, not significantly related to perceived risk. (3) Perceived value partially mediates the positive relationship of peer evaluation information on purchase intention, and the mediating effect of perceived risk on the relationship between peer evaluation information and purchase intention is not significant.

引用

页码：1437 / 1456

页数：20

共 21 条

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