Link, search, interact - The co-evolution of NGOs and interactive technology

International institutions are being transformed by the twinned appearance of new nongovernmental organizations (NGOs) and new technologies. How do these processes co-evolve? If we were limited to three words to describe the new interactive technologies of the Web, we would highlight the following logics: link, search, interact. Whereas in other systems these logics are additive, on the Web they can be recombinatory. Search, for example, can be conducted based on the structure of links, leading to new patterns of interaction, new links and new methods of search. Of greatest interest are the kinds of search where you don't know what you're looking for but will recognize it when you find it. In short, innovation is promoted by networked organizational forms. New technologies do not determine these innovative outcomes, but they can facilitate them. The article explores the prospect of shifts among NGOs from autarky to collaboration, and from information transmission to knowledge networks in the virtual public sphere.