Changing Preference Aspects from Traditional Stores to Modern Stores

The retail market of Pakistan is transforming from traditional to modern retail outlets. Thus, the modern stores in Pakistan capturing the large market share by giving the varieties of product to the consumer. As the research is conducted to analyze those factors which effect on consumer store choice from traditional to modern stores. The method utilized in research is quantitative with a deductive approach. The study analyzes the impact of price, store location, product convenience and visual merchandising on consumer store choice. A close-ended questionnaire was used as a data collection tool. The sample included over 329 respondents, including each individual visiting the stores for their grocery shopping. Further, the SEM is also used to identify the variation among the variables. The study identified that the independent variables (factors) are having an impact on the dependent variable (store preference). Further the statistical model identifies that in the current environment, people prefer modern stores.