DESIGN MANAGEMENT: APPLICATION OF THE CDS MODEL FOR BUSINESS DIAGNOSTICS AND THE CREATION OF COMPETITIVE ADVANTAGE

被引：0
|
作者：
Diaz Merino, Eugenio Andres [1 ]
Alves Diaz Merino, Giselle Schmidt [1 ]
Wagner, Adriano [2 ]
机构：
[1] Univ Fed Santa Catarina, Florianopolis, SC, Brazil
[2] NGD EGR CCE, Sala 113 Bloco A, BR-88040970 Florianopolis, SC, Brazil
来源：
INTERCIENCIA | 2017年 / 42卷 / 02期
关键词：
CDS Model; Competitive Advantage; Design Management;
D O I：
暂无
中图分类号：
Q14 [生态学（生物生态学）];
学科分类号：
071012 ; 0713 ;
摘要：
This paper reports a study on a business analysis and diagnostic tool known as CDS Model (competitiveness-differentiation-sustainability), which was developed using design management concepts. The objective was to identify, and evaluate indicators in a company that sells coffee and baked goods, employing the mentioned tool to perform a situational diagnostic. The study is characterized as applied research, exploratory research and case study. Data were collected through interviews as well as through systematic and asystematic observation. The study identified strengths and weaknesses in the company, leading to the construction of a portfolio of strategic and operational initiatives to improve competitiveness, differentiation and sustainability.
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页码：80 / 87
页数：8
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