共 50 条
- [2] The Impact of Stress on Consumers' Willingness to Pay [J]. PSYCHOLOGY & MARKETING, 2014, 31 (09) : 774 - 785
- [4] The Impact of Brand and Attention on Consumers' Willingness to Pay: Evidence from an Eye Tracking Experiment [J]. CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D AGROECONOMIE, 2016, 64 (04): : 753 - 777
- [8] How perceived brand globalness creates brand value [J]. Journal of International Business Studies, 2003, 34 : 53 - 65
- [10] The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success [J]. Journal of the Academy of Marketing Science, 2013, 41 : 567 - 585