The impact of Facebook on real estate sales

被引：8

作者：

Shi, Hui ^{[1
]}

Ma, Zhongming ^{[1
]}

Chong, Dazhi ^{[2
]}

He, Wu ^{[3
]}

机构：

[1] Calif State Polytech Univ Pomona, Comp Informat Syst Dept, Pomona, CA 91768 USA

[2] Calif Lutheran Univ, Sch Management, Thousand Oaks, CA USA

[3] Old Dominion Univ, Informat Technol & Decis Sci, Norfolk, VA USA

来源：

JOURNAL OF MANAGEMENT ANALYTICS | 2021年 / 8卷 / 01期

关键词：

Facebook; social media; real estate; sentiment analysis; decision making; SOCIAL MEDIA; SENTIMENT ANALYSIS; PRODUCT; INTENTION; REVIEWS; RATINGS;

D O I：

10.1080/23270012.2020.1858985

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Businesses have been using social media to promote products and services to increase sales. This paper aims to study the impact of Facebook on real estate sales. First, we examine how realtors' activities on Facebook business pages are associated with real estate sales. Then, we include time lags in analysis because a time lag can be expected between activates on Facebook and a resulting real estate transaction. For the collected datasets, the results suggest that: (1) The total numbers of Facebook likes, links, and stories are positively associated with real estate sales; (2) The average sentiment score of Facebook posts is negatively associated with real estate sales; (3) The influence of activities on Facebook has a time lag effect on real estate sales. The research findings can be used by real estate stakeholders to promote and potentially forecast sales.

引用

页码：101 / 112

页数：12

共 50 条

[1] Forced sales and their impact on real estate prices
Donner, Herman
Song, Han-Suck
Wilhelmsson, Mats
[J]. JOURNAL OF HOUSING ECONOMICS, 2016, 34 : 60 - 68
[2] GAINS ON SALES OF REAL ESTATE
OUTLAW, LJ
[J]. TAXES, 1968, 46 (07): : 466 - 470
[3] INSTALLMENT SALES OF REAL ESTATE
Ross, F. E.
[J]. ACCOUNTING REVIEW, 1926, 1 (04): : 24 - 36
[4] Comparison of treasury real estate sales and precedent real estate sales: The case study of Trabzon Province
Colak, H. Ebru
Baykal, Tugba Memisoglu
Genc, Nihal
[J]. GEOMATIK, 2022, 7 (02): : 163 - 173
[5] Profits from Real Estate Sales
Mucklow, Walter
[J]. JOURNAL OF ACCOUNTANCY, 1916, 21 (05): : 321 - 332
[6] Deferred Payment Sales of Real Estate
Pinkerton, Paul W.
[J]. NATIONAL INCOME TAX MAGAZINE, 1927, 5 (02): : 47 - +
[7] Real estate sales and real security at Tenos and Paros
Faguer, Julien
[J]. BULLETIN DE CORRESPONDANCE HELLENIQUE, 2020, 144 (01): : 155 - 207
[8] Real Option and Games: Decision on Real Estate Sales
Ruan Lianfa
Zhang Rong
Deng Tao
[J]. PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, VOLS 1 AND 2, 2009, : 965 - 968
[9] Real estate advertising and intraurban place meaning: real estate sales consultants at work
Perkins, Harvey C.
Thorns, David C.
Newton, Bronwyn M.
[J]. ENVIRONMENT AND PLANNING A-ECONOMY AND SPACE, 2008, 40 (09): : 2061 - 2079
[10] Sales of real estate with contingent payment debt
Siegel, RS
Doyle, MB
[J]. JOURNAL OF REAL ESTATE TAXATION, 1997, 24 (03): : 243 - 260

← 1 2 3 4 5 →