Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings

被引：156

作者：

Gibbs, Chris ^{[1
]}

Guttentag, Daniel ^{[1
]}

Gretzel, Ulrike ^{[2
]}

Morton, Jym ^{[3
]}

Goodwill, Alasdair ^{[4
]}

机构：

[1] Ryerson Univ, Ted Rogers Sch Hospitality & Tourism Management, 350 Victoria St, Toronto, ON M5B 2K3, Canada

[2] Univ Southern Calif, Annenberg Sch Commun & Journalism, Los Angeles, CA USA

[3] Ryerson Univ, Ted Rogers Sch Management, Toronto, ON, Canada

[4] Ryerson Univ, Psychol, Toronto, ON, Canada

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2018年 / 35卷 / 01期

关键词：

Airbnb; hedonic pricing; sharing economy; accommodation pricing; host characteristics; HOUSING-MARKET; HOTEL; ROOM; DETERMINANTS; PRICES; RATES;

D O I：

10.1080/10548408.2017.1308292

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the impact of a variety of variables on the rates published for Airbnb listings in five large metropolitan areas in Canada. The researchers applied a hedonic pricing model to 15,716 Airbnb listings. As expected, the results show that physical characteristics, location, and host characteristics significantly impact price. Interestingly, more reviews are associated with a drop in price. This information is useful to hosts who are forming a pricing strategy for their listings as well as for Airbnb, who needs to support them. The paper raises important questions about pricing in the sharing economy and suggests avenues for future research in this area.

引用

页码：46 / 56

页数：11

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