Transformative value of the Internet of Things and pricing decisions

被引：7

作者：

Zhang, Xiong ^{[1
]}

Yue, Wei T. ^{[2
]}

机构：

[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing 100044, Peoples R China

[2] City Univ Hong Kong, Dept Informat Syst, Kowloon, Tat Chee Ave, Hong Kong, Peoples R China

来源：

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS | 2019年 / 34卷

基金：

中国国家自然科学基金;

关键词：

Internet of Things; Pricing under uncertainty; Contingent pricing; Consumer targeting; GOODS; UNCERTAINTY; SERVICES; QUALITY;

D O I：

10.1016/j.elerap.2019.100825

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Firms increasingly target consumers with personalized products via the Internet of Things (IoT). This study investigates a firm's decisions on IoT capability with three types of pricing policies: low price, high price, and contingent pricing. Although, intuitively, IoT capability may substitute contingent pricing in reducing demand uncertainty, this research proposes that the firm may achieve optimal profit by using contingent pricing together with IoT. Interestingly, IoT-induced product-valuation improvement will indirectly diminish the value provided by contingent pricing. The results provide insights into how firms can strategize pricing decisions along with appropriate IoT capability.

引用

页数：13

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