CUSTOMER LOYALTY TO THE BRAND AND COMPANY IMAGE

被引：0
|
作者：
Ober, Jozef [1 ]
机构：
[1] Silesian Tech Univ, Org & Management Fac, Politech Slaska, Wydzial Org & Zarzadzania, PL-41800 Zabrze, Poland
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2013 | 2013年
关键词：
Brand identity; customer loyalty; company image;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article discusses customer loyalty to the brand and explains how it may affect the company's image. The article explains and gives advice on how to deal with customers to keep them on your brand.
引用
收藏
页码：424 / 429
页数：6
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