Communication to its customers banking: evolution and the alternative model of Islamic banking

被引：1

作者：

de la Orden de la Cruz, Ma del Carmen ^{[1
]}

Padilla Castillo, Graciela ^{[2
]}

Sanchez Gonzalez, Pilar ^{[3
]}

机构：

[1] Univ Rey Juan Carlos Madrid, Dept Econ Empresa, Madrid, Spain

[2] Univ Complutense Madrid, Fac Ciencias Informac, E-28040 Madrid, Spain

[3] ESIC Business & Mkt Sch Madrid, Madrid, Spain

来源：

HISTORIA Y COMUNICACION SOCIAL | 2013年 / 18卷

关键词：

Islamic banking; banking customer communication; communication strategy; personalization; professionalism;

D O I：

10.5209/rev_HICS.2013.v18.44350

中图分类号：

J9 [电影、电视艺术]; I235 [电影、电视、广播剧];

学科分类号：

摘要：

The recent crisis has highlighted the problems of banking communication regarding their customers, exacerbated by the lack of financial education of citizens. Thus, it becomes evident the need for change communication strategy in this sector and the search for new methods and approaches. In this work we analyze the changes in recent years in terms of banking communication and how the Islamic banking could be a reference.

引用

页码：575 / 585

页数：11

共 50 条

[1] Alternative model of Islamic deposit insurance for the Islamic banking system
Susamto, Burhanuddin
Susamto, Akhmad Akbar
[J]. JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, 2024,
[2] A study of customers' perception of Islamic banking in Oman
Belwal, Rakesh
Al Maqbali, Ahmed
[J]. JOURNAL OF ISLAMIC MARKETING, 2019, 10 (01) : 150 - 167
[3] Just how loyal are Islamic banking customers?
Ireland, John J.
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2018, 36 (03) : 410 - 422
[4] Islamic banking and customers' preferences: the case of the UK
Mansour, Walid
Ben Abdelhamid, Mohamed
Masood, Omar
Niazi, G. S. K.
[J]. QUALITATIVE RESEARCH IN FINANCIAL MARKETS, 2010, 2 (03) : 185 - 199
[5] Customers' attitude toward Islamic banking in Pakistan
Lee, Kun-ho
Ullah, Shakir
[J]. INTERNATIONAL JOURNAL OF ISLAMIC AND MIDDLE EASTERN FINANCE AND MANAGEMENT, 2011, 4 (02) : 131 - +
[6] Sustainable banking model for Islamic banking industry
Malim, Nurhafiza Abdul Kader
Kassim, Normalini Md
Azhar, Zubir
Mohammad, Norbihan
[J]. INTERNATIONAL JOURNAL OF EARLY CHILDHOOD SPECIAL EDUCATION, 2022, 14 (03) : 7701 - 7707
[7] ISLAMIC COOPERATIVE: AN ALTERNATIVE TO COMMERCIAL ISLAMIC BANKING
Gonsalves, Richard Gerald
Kassim, Salina Hj.
[J]. AL-SHAJARAH, 2015, : 273 - 292
[8] Integrating trust with extended UTAUT model: a study on Islamic banking customers' m-banking adoption in the Maldives
Iqbal, Ubais Parayil
Jose, Sobhith Mathew
Tahir, Muhammad
[J]. JOURNAL OF ISLAMIC MARKETING, 2023, 14 (07) : 1836 - 1858
[9] ISLAMIC BANKING AS ALTERNATIVE TO CONVENTIONAL BANKS?
Palickova, Irena
[J]. KNOWLEDGE FOR MARKET USE 2014: MEDIA AND COMMUNICATION IN THE 21ST CENTURY, 2014, : 245 - 254
[10] An empirical investigation of banking customers' perception of the viability of Islamic banking in Cote d'Ivoire
Adeyemi, Adewale Abideen
Zare, Ibrahim
[J]. INTELLECTUAL DISCOURSE, 2015, 23 : 425 - 451

← 1 2 3 4 5 →