Managing Crowds in Innovation Challenges

被引：91

作者：

Malhotra, Arvind ^{[1
]}

Majchrzak, Ann ^{[2
,3
]}

机构：

[1] Univ N Carolina, Kenan Flagler Business Sch, Chapel Hill, NC 27515 USA

[2] Univ So Calif, Marshall Sch Business, Los Angeles, CA 90089 USA

[3] Univ Ramon Llull, ESADE BusMess Sch, Barcelona, Spain

来源：

CALIFORNIA MANAGEMENT REVIEW | 2014年 / 56卷 / 04期

基金：

美国国家科学基金会;

关键词：

Creative Collaboration; Innovation; Creativity; Crowdsourcing; Open Innovation; KNOWLEDGE INTEGRATION; FIRM;

D O I：

10.1525/cmr.2014.56.4.103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crowdsourcing for innovation is typically conducted as an "innovation challenge." Despite the popularity of innovation challenges, there appears to be a growing consensus that innovation challenges do not succeed at generating solutions with competitive advantage potential. This article presents three ways in which managers can assure that their innovation challenges are fruitful: foster different crowd roles to encourage contribution diversity. offer knowledge integration instructions and dual incentives; and offer explicit instructions for sharing different types of knowledge.

引用

页码：103 / 123

页数：21

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