The Study of Products' Basis of Tourism E-commerce

The suitable tourism products for the operation of e-commerce are the basis for the development of tourism e-commerce. Firstly, this paper theoretically explores the foundation of e-commerce network and the barriers of standardization for the development of tourism e-commerce products. Through studying China's current tourism e-commerce, it is found that the standardization is the main constraints for the development of tourism e-commerce. The basic solution is to break down the products' elements and formed the capacity of modular R & D production, which requires the joint efforts of administrative agencies, local governments and tourism enterprises.