Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?

被引：55

作者：

Cuny, Caroline ^{[1
]}

Fornerino, Marianela ^{[1
,2
]}

Helme-Guizon, Agnes ^{[2
,3
]}

机构：

[1] Grenoble Ecole Management, F-38003 Grenoble 01, France

[2] CERAG CNRS UMR 5820, F-38040 Grenoble 9, France

[3] Univ Pierre Mendes France, IAE Grenoble, F-38040 Grenoble 9, France

来源：

INFORMATION & MANAGEMENT | 2015年 / 52卷 / 08期

关键词：

Immersion; Esthetic experience; E-behavioral intentions; Web design; Music; Virtual art gallery; E-COMMERCE; VIRTUAL ENVIRONMENTS; RETAIL ATMOSPHERICS; SHOPPING BEHAVIOR; CONCEPTUAL-MODEL; BACKGROUND MUSIC; CUSTOMER LOYALTY; WEB; IMPACT; FLOW;

D O I：

10.1016/j.im.2015.07.009

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Websites must involve visitors in enjoyable and memorable experiences to entice people to revisit and recommend them. This article investigates the impact of music and seeks to explain e-behavioral intentions through two underlying processes: immersion and experience. A total of 250 persons were surveyed for their intentions to re-visit and recommend a virtual art gallery. The results reveal that music fosters e-behavioral intentions. They also emphasize that immersion and aesthetic experience (emotions and contemplation) mediate this effect. The findings, confirming the impact of music on immersion, could thus help managers design more effective Websites. (C) 2015 Elsevier B.V. All rights reserved.

引用

页码：1025 / 1034

页数：10

共 15 条

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