Building Customer Satisfaction through Perceived Usefulness

被引：0

作者：

Dewi, Septiana Novita ^{[1
]}

Riani, Asri Laksmi ^{[2
]}

Harsono, Mugi ^{[2
]}

Setiawan, Ahmad Ikhwan ^{[2
]}

机构：

[1] Management Dept STIE AUB, Surakarta, Indonesia

[2] Univ Sebelas Maret, Econ & Business Fac, Surakarta, Indonesia

来源：

QUALITY-ACCESS TO SUCCESS | 2020年 / 21卷 / 178期

关键词：

confirmation; perceived usefulness; customer satisfaction; continuance intention; ONLINE; INTENTIONS; REPURCHASE; SERVICE;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This research tests the importance of perceived usefulness and customer satisfaction concepts in driving the continuance intention. The sample in this research is customers who buy Samsung smartphone product in Indonesia amounting to 270 respondents. They are taken using purposive sampling. The research results provide an empiric evidence that confirmation has significant influence on perceived usefulness. Confirmation has significant influence on customer satisfaction. Perceived usefulness has significant influence on customer satisfaction. Customer satisfaction has significant influence on continuance intention.

引用

页码：128 / 132

页数：5

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