From niches to riches: Anatomy of the long tail

被引：2
|
作者：
Brynjolfsson, Erik [1 ]
Hu, Yu
Smith, Michael D.
机构：
[1] MIT, Ctr eBusiness, Cambridge, MA 02139 USA
[2] MIT, Alfred P Sloan Sch Management, Cambridge, MA 02139 USA
[3] Purdue Univ, Krannert Sch, W Lafayette, IN 47907 USA
[4] Carnegie Mellon Univ, Heinz Sch, Pittsburgh, PA 15213 USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2006年 / 47卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.
引用
收藏
页码：67 / +
页数：6
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