The Corporate Culture's Moderating Effect on the Logistics Service Quality and Market Flexibility Relationship of Indonesian Manufacturing Companies

The study attempted to assess the moderating role of corporate culture (CC) between the relationship of logistics (LQS) and market flexibility (MF) in Indonesian manufacturing context. Purposive sampling was used and data were collected from the 200 supply chain managers. Later, data subjected to PLS-SEM for analysis. Results established that functional logistics (FLQ) is significantly associated with MF and operational logistics quality (OLQ) also found to be associated with MF. Whereas the indirect effects confirmed the moderation such that CC is a significant moderator between relationship of FLQ and MF. And surprisingly, OLQ and MF relationship was not moderated by CC. It is a valuable theoretical and empirical contribution in literature since majority of hypothesis are accepted. It can serve as a guideline to the policymakers to comprehend the role of these indicators aimed at to increase their MF. The research recommendations and future directions had also described at the end of this study.