Commitment is an act, not a word: Examining members' commitment to travel-related online communities

被引：14

作者：

Zhou, Yuan ^{[1
]}

Berezina, Katerina ^{[2
]}

Hui, Wu ^{[3
]}

Kim, Woo Gon ^{[4
]}

机构：

[1] Florida State Univ, Dedman Sch Hospitality, Tallahassee, FL 32306 USA

[2] Univ Mississippi, Dept Nutr & Hospitality Management, University, MS 38677 USA

[3] Hunan Univ, Coll Business Adm, Changsha 410082, Hunan, Peoples R China

[4] Florida State Univ, Int Ctr Hospitality Res & Dev, Dedman Sch Hospitality, Tallahassee, FL 32306 USA

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2020年 / 91卷

关键词：

Commitment; Online travel communities; Online comm; Unity characteristics; Personal and social influences; PLS-SEM; CUSTOMER ENGAGEMENT; BRAND COMMUNITIES; SOCIAL MEDIA; CONSUMER ENGAGEMENT; INFORMATION QUALITY; VIRTUAL COMMUNITIES; SYSTEM QUALITY; TRUST THEORY; HOSPITALITY; LOYALTY;

D O I：

10.1016/j.ijhm.2020.102689

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study proposes and tests a theory-driven model of online travel community (OTC) commitment, its determinants and outcomes. Additionally, this study also tests the moderating role of advertising towards the impact of OTC commitment on products/services-related behavioral intentions. Using an online survey platform, data were collected from 569 respondents in China. Then, data were subjected to PLS-SEM and findings reveal that OTC members' commitment is determined by personal influences, social influences, and OTC characteristics, which further shape their behavioral intentions. Theoretical and practical implications of these findings are discussed in the end.

引用

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页数：11

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