The development and testing of a product personality scale

被引：65
|
作者：
Mugge, Ruth [1 ]
Govers, Pascalle C. M. [2 ]
Schoormans, Jan P. L. [1 ]
机构：
[1] Delft Univ Technol, Fac Ind Design Engn, NL-2628 CE Delftf, Netherlands
[2] Heineken Brewery, NL-2380 BD Zoeterwoude, Netherlands
来源：
DESIGN STUDIES | 2009年 / 30卷 / 03期
关键词：
aesthetics; design tools; product design; product personality; user behaviour; ATTRIBUTES;
D O I：
10.1016/j.destud.2008.10.002
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Product personality refers to the set of personality characteristics that people use to describe a specific product. Product personality can affect users' interaction with and evaluation of a product. Accordingly, it may be desirable to design products with a predetermined personality. In this research, the authors develop a 20-item scale that can be used to validly and reliably assess product personality based on product appearance during the design process. The paper describes the subsequent steps that were taken during the process of developing the scale. (C) 2008 Elseiver Ltd. All rights reserved.
引用
收藏
页码：287 / 302
页数：16
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