AN IMPACT OF DISHONEST INSURERS' PRACTICES ON THE CONDITION OF THE MARKET AND DEVELOPMENT OF PRO-CONSUMER POLICY IN LIFE INSURANCE IN POLAND

In recent years in Poland the phenomenon of increased dissatisfaction with policies, in particular those of investment nature, has been observed. The main reason of such a situation is the sales of products that are unnecessary or those which do not meet the needs of customers. As a result of this phenomenon, which is referred to as misselling, a number of complaints from buyers of savings insurance services in unfair market practices applied by insurance companies to the supervision and protection institutions is increasing. The aim of the paper is to present some examples of the use of unfair market practices by life insurance companies that run an insurance activity in Poland. Based on the analysis of trends in the number and type of complaints submitted to the supervisory and protection institutions in 2010-2017, the main reasons for customers' negative attitude to life insurance and the problems of the market of investment insurance products were specified. The need to tighten regulations regarding the regularity of sales of insurance services was stresses, in particular the need to conduct consumer protection policy and information policy about product possibilities and solutions.