PLAIN PACKAGING OF TOBACCO PRODUCTS: NEED OF THE HOUR

The Framework Convention on Tobacco Control (FCTC) requires nations to ratify the convention to ban all tobacco advertising and promotion. The title focuses on the repercussions of the advertisement via cigarette packages & its effect on human health with trademark infringement. The Australian Federal Government has passed the world's first Act for the Plain Packaging of tobacco Products. The Government states that peer-reviewed research shows that plain packaging of tobacco products reduces their appeal to consumer. The Tobacco Industries argues that the plain packagings will removal the trademarks and other valuable intellectual property. The paper focuses from the effects of the new legislation introduce in Australia & the essentiatility in India. The Global Adult Tobacco Survey has held that India is the third-largest in the world in terms of tobacco use. The document recommends that India can introduce plain packaging as part of the comprehensive approach to combat tobacco use; experts say the country also needs to tighten enforcement and implementation of anti-tobacco laws. Plain packaging, particularly the Australian case study, can be an example for India.