Research on Mobile Music Industry Chain Based on Value Innovation

With the traditional music becoming more and more atrophied,mobile music has attracted wide attention in the industry the moment it is released-the traditional music industry regards it as a life-saving straw,and operators also regard it as one of the most profitable businesses.The success of mobile music on the one hand is due to the fact that it wonderfully captures the current consumers requirements on mobility and individuation,providing good user experience for consumers.On the other hand it has many innovations in the construction of Industry chain and the operation patterns of industry chain.Mobile music in our country has been developing so quickly since it was released, at present the industry chain has initially come into being,but the main bodies of industry chain are all eager to sut up their own brands and compete for more users because of lacking clear market leadeds.In comparison with international advanced operators especially In comparison with the development of Japanese and South Korean mobile music,there are obvious deficiencies in Tracking and mining user needs in domestic businesses,and there also exists a certain gap in Industry chain construction, profit patterns, industry chain cooperation and supervision.Finally we deeply study the existing problems of mobile music in our country and offer corresponding suggestions by analyzing the development of mobile music markets in our country and the present situation in industry chain and then comparing with Japanese and South Korean operators.