On the relationship between creativity and standardisation: evidence from a qualitative study on the introduction of standardised evaluation framework in recruitment

Creativity and standardisation are two interrelated, but contrasting constructs that are considered as indispensable for successful corporate management. While several scholars have tackled this issue with varying scopes, the literatures examining the impact of standardised framework on creativity in human resource development are scant. To further contribute to this discussion, this study aims to explore the effect of standardised competency evaluation on creative performance based on the qualitative interview data from various stakeholders. The results indicate that standardisation and creativity can be mutually reinforcing under specific conditions. It has been identified that a basic understanding of standardisation can create an adequate space for tolerance to cope with failure and build legitimacy, thus having a more informational rather than controlling effect on individuals' creative performance. Individuals must be in control of the given standards to access the appropriate resources necessary for creativity to bloom.