Effects of the Covid-19 pandemic on the means of accommodation in the main tourist destinations on the coast of Ceara, Brazil

The health crisis caused by the Covid-19 pandemic, aside the thousands of lives lost, had a huge impact on all segments of society, with tourism-related activities being the main afflicted. The lodging industry was one of the first activities to be affected and one of the last to recover. Thus, the present investigation aims to evaluate the impact of the pandemic on accommodation means of the main tourist destinations of the Ceara coast. Data acquisition was done through e -form whose application took place between June and July 2020, with a total of 56 responses. The data shows that 75% of hosting facilities are the Inn type, with more than 15 years of operation in which the pandemic generated an impact of 66 to 80% on the half-yearly revenue of these establishments. Expenses reduction, daily vouchers with future use and digital marketing are identified as the main strategies to circumvent the negative effects of the crisis.