Analysis on the International Marketing of Bottom Billion Economies

This paper addresses an important contemporary phenomenon the internationalization strategy from developing countries. The current and opportunities of international marketing in developing nations referred to as "bottom billion" as Paul Coller would put it, are ascertained in this study with reference to Namibia in some cases and inter alia. The authors also employ evidences and use aspiring quotes from different economies in the justification of creating value from developing nations for the international arena. The analysis of this paper is value-focused perspective from an economic and marketing view points to a substrate of cross-country differences. Some strategic implications that are imperative to developing economies to grow their manufacturing sectors through process of industrialization with the hope and objective for the bottom billion economies to be value creator and sustainer rather than being recipients or consumers of imported goods.