THE MEDIATING ROLE OF MEANING IN LIFE IN THE RELATIONSHIP BETWEEN MEMORABLE TOURISM EXPERIENCES AND SUBJECTIVE WELL-BEING

Due to varying tourist motivations and needs, involvement in new experiences has different individual consequences. This paper examines the predictive relationship between memorable tourism experience (MTE), meaning in life (MIL) and subjective well-being (SWB). It further investigates whether meaning in life mediates memorable tourism experience's influence on subjective well-being. The study design was cross-sectional, with data collected from 283 tourists visiting Cappadocia, Turkey. Although all variables were positively correlated, SEM analyses revealed that meaning in life mediated the association of memorable tourism experience with life satisfaction but not positive affect. These findings are discussed considering the role of meaning in life in the link between dimensions of MTE and SWB.