Study on the Enhancement of Soft Power in Third Party Logistics Strategy

被引：0
|
作者：
Li Jing [1 ]
Li Xia [2 ]
机构：
[1] Shandong Xiehe Univ, Econ Management Sch, Jinan 250017, Peoples R China
[2] Univ Jinan, Sch Polit Sci & Publ Adm, Jinan 250022, Peoples R China
来源：
SOFT POWER INNOVATION AND DEVELOPMENT IN TODAY'S CHINA: PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE OF NATIONAL SOFT POWER (ICNSP) | 2011年
关键词：
Third-party logistics; Enterprises; Soft power; Strategy;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The third-party logistics development in China is relatively backward, and as the process of economic globalization, logistics outsourcing logistics demand is growing, so the development of third-party logistics has become an inevitable trend of China's logistics development. This paper analyzes the current problems in third party logistics, and henceforth proposes the approaches to improve the soft power strategy of third-party logistics companies.
引用
收藏
页码：506 / 510
页数：5
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