Commitment to a strategy of uniform pricing in a two-period duopoly with switching costs

被引：14

作者：

Jeong, Yuncheol ^{[1
]}

Maruyama, Masayoshi ^{[2
]}

机构：

[1] Keio Univ, Fac Business & Commerce, Minato Ku, Tokyo 1088345, Japan

[2] Kobe Univ, Grad Sch Business Adm, Nada Ku, Kobe, Hyogo 6578501, Japan

来源：

JOURNAL OF ECONOMICS | 2009年 / 98卷 / 01期

关键词：

Behavior-based price discrimination; Switching cost; Customer poaching; DISCRIMINATION; COMPETITION; MARKETS;

D O I：

10.1007/s00712-009-0083-x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studies decisions by firms of whether to attempt "behavior-based" price discrimination in markets with switching costs by using a two-period duopoly model. When both firms commit themselves to a pricing policy and consumers are "sophisticated" and have rational expectations, there is a dominant strategy equilibrium with both firms engaging in uniform pricing. Both firms are better off in the uniform pricing equilibrium, compared with the discriminatory equilibrium.

引用

页码：45 / 66

页数：22

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