Automobility: How has it changed? What lies ahead?

Automobility, in the course of the past century, has become the international paradigm for satisfying the mobility demands of both the individual and society. Both the historical development and role of automobility in modern life and markets are described below and analyzed in terms of their interdependence. On the basis of this analysis three scenarios of possible future developments in automobility are explored, Each of these scenarios implies certain consequential actions on the part of the automobile industry. These are discussed from the viewpoint of organizational learning.