Marketing strategy, distinctive competencies, and organizational performance in emerging economies: An exploratory study in two Brazilian markets

被引：0
|
作者：
da Cunha, MVM [1 ]
Luce, FB [1 ]
Lund, LCR [1 ]
机构：
[1] Univ Florida, Dept Mkt, Gainesville, FL 32611 USA
来源：
2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS | 2000年 / 11卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：281 / 283
页数：3
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