The Development of Quality Management Model for Implementation in Thai Organisations

Quality improvement of companies is necessary to be performed continuously to realise the competitive advantage under the global marketplace. Gurus such as Deming, Juran and Feigenbaum introduce the philosophy of Total Quality Management (TQM) to implement the quality management programme to accomplish the best practice for organisation. However, in practice, the Malcolm Baldrige National Quality Award (MBNQA) and European Foundation for Quality Management (EFQM) models based on the TQM principle are the actual quality management models that are applied widely in the US and European companies. In this research, a new quality management tool as been proposed in order to implement the quality management programme in Thai organisations. This new quality management tool based on the MBNQA and EFQM models. The new quality management model will be applied to Thai organisations to examine the implementation of TQM in Thailand. Hence the results of the research will show the successes and failures of the TQM implementation.