User incentive mechanism in blockchain-based online community: An empirical study of steemit

被引:35
|
作者
Liu, Zhiyong [1 ]
Li, Yueping [2 ]
Min, Qingfei [1 ]
Chang, Mengting [2 ]
机构
[1] Dalian Univ Technol, Informat Syst, Sch Econ & Management, Dalian, Peoples R China
[2] Dalian Univ Technol, Management Sci & Engn, Sch Econ & Management, Dalian, Peoples R China
基金
中国国家自然科学基金;
关键词
Blockchain-based online community; Decentralized autonomous organization; Social Capital; Psychological Ownership; PSYCHOLOGICAL OWNERSHIP; SOCIAL-MEDIA; VIRTUAL COMMUNITIES; CONTINUED PARTICIPATION; KNOWLEDGE CONTRIBUTION; ELECTRONIC NETWORKS; EMPLOYEE OWNERSHIP; RELATIONAL VIEW; A COMMUNITIES; INFORMATION;
D O I
10.1016/j.im.2022.103596
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The rise of blockchain technology has brought innovations in various business domains and spawned a new form of organization-the decentralized autonomous organization (DAO). Steemit is recognized as one of the earliest blockchain-based online communities, and a typical example of DAO. By endowing community members with new roles, the decentralization of blockchain-based communities brings changes to the design of user incentive mechanisms. However, few studies have paid attention to the user incentive mechanism when users play the dual roles of social participant and community owner. On the basis of social capital theory and psychological ownership theory, this study explores Steemit's incentive mechanism by evaluating the impact of these dual roles on user active participation behavior. The study adopts a two-way fixed effect negative binomial regression to test the research model. The results show that users' social capital, share capital, social feedback, and economic feedback positively affect their active participation behavior. At the same time, social feedback and economic feedback play moderating roles on the effects of the dual capitals. Overall, this research provides both theoretical insights and practical implications for understanding, designing, and governing blockchain-based online communities.
引用
收藏
页数:17
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