DISCOUNT ON PRICE PROVIDED ONLY TO THIRD PARTY: EXPERIMENT RELATING DISCOUNT LEVEL AND PRICE LEVEL

被引：0

作者：

Tartarotti, Lucas ^{[1
]}

De Toni, Deonir ^{[2
]}

Milan, Gabriel Sperandio ^{[3
]}

Lazzari, Fernanda ^{[2
]}

机构：

[1] Univ Caxias do Sul, Adm, Caxias Do Sul, RS, Brazil

[2] Univ Fed Rio Grande do Sul, Adm, Porto Alegre, RS, Brazil

[3] Univ Fed Rio Grande do Sul, Engn Prod Area Sistemas Qualidade, Porto Alegre, RS, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2021年 / 14卷 / 03期

关键词：

price discount; price level; negative word-of-mouth; communication; intention to exchange the store; consumer dissatisfaction;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The objective of the research is to analyze the relationships between the different levels of price discount, at different price levels, with the constraints of price injustice, negative emotions, negative word of mouth communication, intention to change stores and consumer dissatisfaction. The research was developed in two phases: the first exploratory and in the second phase, there is causal research, of an experimental nature. As a result, significant differences are identified between the different price discount levels for the negative word of mouth communication, intention to switch stores and dissatisfaction constructs.

引用

页码：163 / 191

页数：29

共 50 条

[1] The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, BL
Biswas, A
[J]. JOURNAL OF BUSINESS RESEARCH, 2002, 55 (09) : 775 - 783
[2] Study of Price Discount Contract on Coordinating Three-Level Supply Chain
Bai, Shi-zhen
Wang, Xu
[J]. 2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31, 2008, : 11880 - 11883
[3] The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Aku-Ville Lehtimäki
Kent B. Monroe
Outi Somervuori
[J]. Journal of Revenue and Pricing Management, 2019, 18 : 76 - 85
[4] The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimaki, Aku-Ville
Monroe, Kent B.
Somervuori, Outi
[J]. JOURNAL OF REVENUE AND PRICING MANAGEMENT, 2019, 18 (01) : 76 - 85
[5] TEMPORARY DISCOUNT OR PRICE CHANGE
MUHANAD, MS
[J]. RAIRO-RECHERCHE OPERATIONNELLE-OPERATIONS RESEARCH, 1985, 19 (04): : 381 - 392
[6] Newsboy problem of price with discount
[J]. 2001, East China Shipbuilding Institute (15):
[7] Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal
Martins, Paulo
Rodrigues, Paula
Martins, Carlos
Barros, Teresa
Duarte, Nelson
Dong, Rebecca Kechen
Liao, Yiyi
Comite, Ubaldo
Yue, Xiaoguang
[J]. JOURNAL OF RISK AND FINANCIAL MANAGEMENT, 2021, 14 (05)
[8] Mental accounting and acceptance of a price discount
Bonini, N
Rumiati, R
[J]. ACTA PSYCHOLOGICA, 1996, 93 (1-3) : 149 - 160
[9] PRICE VOLATILITY OF MUNICIPAL DISCOUNT BONDS
STOCK, D
[J]. JOURNAL OF FINANCIAL RESEARCH, 1985, 8 (01) : 1 - 13
[10] ON THE SOCIAL RATE OF DISCOUNT AND THE ENERGY PRICE
FOURGEAUD, C
LENCLUD, B
MICHEL, P
[J]. REVUE ECONOMIQUE, 1983, 34 (02): : 253 - 276

← 1 2 3 4 5 →