Best Practises of 'Green' Websites: A Content Analysis of European and Asian Non-Governmental Organisations

The purpose of this paper is to examine the best practises of the websites of environmental or green non-governmental organisations (NGOs) using a content analysis approach. A total of 160 websites were selected from two different regions, namely, Asia (80) and Europe (80). Compared to the Asian websites, European websites are more experienced in practising "green" and most of their websites have been well-developed for disseminating information and communicating with the public (Ho, 2007). In order to identify the significant criteria for a green NGO's website, a coding sheet was developed based on the literature review and the Chi Square test has been used to analyse the differences between the green NGOs' websites from the two different regions. This study reveals there are significant differences between Asian and European green NGOs' websites based on the core content, webpage presence, interactivity with users, Web accessibility and navigation. The study's finding can be used as a reference for developing or designing a green NGO's website to be more effective in disseminating green information to the public.