THE UNIFIED ENTERPRISE ARCHITECTURE (AEU) AS A STRATEGIC TOOL ORGANIZATIONAL MODELING FOR THE FUNTIONAL COMPETITIVENESS OF UNIVERSITIES

This research work proposes the design and application of an organizational model based on two very important and well-known precedents: On the one hand, the so-called Enterprise Architecture (EA), as a powerful methodology of business modeling based on Zachaman's Framework and, on the other hand, the Unified Process of Rational (UPR), so that together they achieve a synergistic merger, giving rise to the so-called Unified Enterprise Architecture (UEA), in order to articulate all the perspectives and aspects that are part of the original EA with a third dimension formed by the phases and iterative dynamics of the UPR. In this way, the systemic organizational modeling of universities is very useful; however, its application is valid for all types of organizations. The design of the experimental research of the pre-test and post-test type with a control group is defined, a computer application is developed as a prototype and the empirical test is carried out through direct observation for the control group and simulation for the experimental group; results are evaluated based on the management indicators Efficiency, effectiveness and productivity.