ECONOMIC CONTRIBUTION OF SPORTS EVENT: ANALYSIS OF EUROBASKET 2011 EXAMPLE

In order to organize a sport event it is necessary for the organizers to assess properly its economic contribution. Without the assessment of the sport event contribution the reasoning of the event's budget becomes complicated, unless not economical, but political criteria of the event organization are followed exclusivelly. An economic contribution of the sport event interests not only practicians, i.e., organizers of sports events, but also the scientists of economics. The aim of the article is to assess the economic contribution of the sport event. In the assessment of economic contribution it is important to evaluate the legacy of sport event. Namely because of this aspect the problem of assessment of the economic contribution of sport event appears, since the expenses when the event is organized are felt before it and during the event, and economic contribution and legacy of the sport event may occur after it is over. In the article also direct and indirect impact of Eurobasket 2011 on the economy was assessed, however it is necessary to consider also the legacy of sport event, i.e., the use of sports arenas in the future. Refering to the experience of the Eurobasket 2011 organizers the possibilities of basketball championship improvement are identified in the article. The first possibility is the increase of investments made by the sport event organizers into the communication regarding the higher attraction of foreign fans. One more possibility would be the governmental legislative-taxing concessions for the promotion of international events. And also an international organization of the sport event by collecting a higher event tax would transfer more marketing rights for a local organizer.