Advancing theoretical and strategic development of branding in industrial marketing Introduction

被引：10

作者：

Wang, Cheng Lu ^{[1
]}

Hao, Andy W. ^{[2
]}

机构：

[1] Univ New Haven, Dept Mkt, West Haven, CT 06516 USA

[2] Univ Hartford, Mkt, Hartford, CT 06117 USA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2018年 / 72卷

关键词：

D O I：

10.1016/j.indmarman.2018.06.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 3

页数：3

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