ASSESSING RETURN ON MARKETING CONTACTS IN B2B MARKET

被引：0
|
作者：
Luo, Anita Man [1 ]
Kumar, V. [2 ]
机构：
[1] Westfield State Coll, Westfield, MA USA
[2] Georgia State Univ, Atlanta, GA 30303 USA
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：105 / 105
页数：1
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