Introduction of New Ornamental Plants and Production Technologies: Case Studies

The floriculture is a dynamic sector where a wide range of products are considered. To stand the global competitiveness it is mandatory to introduce novelties into the market. Moreover a strong cooperation among the different links of the productive chain is a prerequisite for shortening the time to valorise the new products. R&D is an important step to introduce product and process innovation. The intended outcomes of this work are to present some case studies carried out at Regional Institute for Floriculture (IRF), Sanremo, addressed to support the productive world in enhancing niche crops for the export. New articles for the market have been obtained through the development of new propagation schemes (Ranunculus asiaticus), the achievement of innovative genotypes (Argyranthemum frutescens) and the exploitation of wild sources (Euphorbia spinosa).