Market Innovation and Product Excellence in Indonesia: The Moderating Role of Product Innovation

被引：0

作者：

Wulandari, Siti Sri ^{[1
]}

Widjaja, Sri Umi Mintarti ^{[2
]}

Wahyono, Hari ^{[2
]}

Utomo, Sugeng Hadi ^{[2
]}

机构：

[1] Univ Negeri Surabaya, Fac Econ, Kota Sby, Jawa Timur, Indonesia

[2] Univ Negeri Malang, Fac Econ, Kota Malang, Jawa Timur, Indonesia

来源：

QUALITY-ACCESS TO SUCCESS | 2021年 / 22卷 / 180期

关键词：

entrepreneurship orientation; market orientation; technology orientation; product excellence; product innovation; ORIENTATION; FIRM;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This research aims to analyze the influence of entrepreneurship orientation, market orientation, technology orientation to product excellence with product innovation as moderating. This study followed a quantitative method using Structural Equation Modeling (SEM) with WarpPLS approach. This paper was conducted on the seaweed farmer community in Sidoarjo, East Java in Indonesia. In addition, the data were collected through questionnaires given to farmers while the sampling technique used was convenience simple random sampling. The results showed that entrepreneurship orientation, market orientation, technological orientation with product innovation have a positive influence on product excellence.

引用

页码：27 / 31

页数：5

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