Information and Communication Technologies for Supporting Prosumers Knowledge Sharing - Evidence from Poland and United Kingdom

Information and communication technologies (ICTs) can enhance the knowledge sharing by lowering temporal and spatial harriers between prosumers and enterprises, and improving access to prosumers' knowledge for enterprises. A major challenge for enterprises involves investing in the appropriate ICTs that help facilitate prosumers' knowledge engagement and knowledge transfer. The purpose of the paper is to indicate which ICTs are currently used and expected to be used by prosumers for knowledge sharing. The reported outcomes are the result of a questionnaire survey that yielded responses from 783 Polish and 171 UK based prosumers. The results indicate the primary ICT choices for use and expected use by Poland and UK based prosumers revealing important differences between these countries. The mobile applications being favored amongst the UK respondents whereas the dedicated enterprise website is the favored ICT amongst Polish respondents. Further, the variety of ICTs provided by enterprises may he too limiting to promote the type of knowledge sharing and communications expected to reassure the prosumers.